the London

Tech SpecBuy

the London




the Inspiration

The inspiration for the design of this model comes from our home town of London. Classical greys, whites and black colours make up the dial and numerals for this watch.
One of the world’s truly international cities rich in culture, history, design and financial services, London acts as a global hub for other European destinations.



United Kingdom

Stats & Figures

Timezone  -  GMT +0 hours

51°30′26″, 0°7′39″

8,899,375 Population

GB Pound Sterling £

Founded 47 AD


270 Tube Stations

3,000+ Public Parks

United Kingdom

300+ Languages Spoken

170+ Museums

138k+ Hotel Rooms

65m Tourist Visits p.a.

+44 Dialling Code

18,110 Restaurants

charcoal strap
British Museum
Hayward Gallery
w. charcoal strap
w. charcoal strap
London Eye
w. ocean strap
w. tan strap
Tate Modern

Dual Time Zones

At the heart of the London GMT is the ability to display two time zones on the dial. This is achieved using a GMT hand and 24 hour markers.

The GMT hand has been designed to blend in against the dial, but with a tip accented in black to denote/express the secondary time.

The outer GMT ring on the dial displays 24 hour markers to identify the hour for the second time zone.

British Design

Designed in Greenwich, London, this GMT showcases minimalist design cues, subtle colour pairings and contrasting elements to reflect the ethos and design principals of IOTA; functional but stylish.

316L Stainless Steel

Machined from 316L stainless steel for superior durability, with increased corrosion resistance and strength compared to softer alloys.  The London/New York/Sydney GMT casing and crown has a brushed metal finish with polished highlights for a contemporary look and feel.

Dial & Hands

The dial features traditional pad printed numerals and diagonals along with a de-bossed central GMT line. The hour markers are polished metal applied indices with 12 and 6 o'clock matt batons. All hands are diamond cut with a colourised GMT tip.

Swiss Made

With a battery life of 45 months and an accuracy of -10/ +20 sec/month. The GMT Collection is powered by the Swiss Made Ronda 515.24H movement and built by our Swiss partner in the Canton of Ticino, Switzerland.

Water Resistance

The screw down case back and gasket sealed crown are tested to be water resistant up to a depth of five atmospheres or 50 metres. The London/New York/ Sydney / Hong Kong GMT comes with a 2 year warranty.

Sapphire Crystal

Sapphire Crystal is one of the hardest substances on earth. All our watches are fitted with scratch resistant flat sapphire crystal with multilayer anti-reflective coating. Glass glare is reduced and dial legibility increased through coating the inside and outside surfaces of the crystal.

Italian Leather Straps

Available in three colours - tan, ocean and charcoal. Crafted from Italian Nappa leather sourced from the Tuscan region of Italy. Nubuck leather lines the inside panels to give velvet like texture.

Quick Release

All straps for the GMT collection feature a quick release mechanism for a quick and easy installation and removal process without the need for watch tools or watch technician.

Leather Straps

Overstitched tan, charcoal, and ocean straps made from Italian Nappa leather with choice of with 316L stainless steel buckle in polished, brushed or brushed gold finish.
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Casing Diameter: 40mmCasing: 316L Stainless SteelMovement: Ronda 515.24HGlass: Saphire CrystalCoating: Anti-reflective coatingStrap: Italian Nappa Leather

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the GMT Collection

the New York
the Sydney
the Hong Kong